By Hailey Stangebye

Content Manager at Warhol & WALL ST.

It’s no secret that we love what we do. 

Labor Day weekend gave us a chance to reflect on the dope creative we produce every day. One morning, we might gather around the conference table to strategize the best ways to facilitate community-police dialogue. The next day, you could catch us live at an experiential festival. And the day after that? We’re shaking hands with the local artists we’ve commissioned to create murals across our city.

The work we produce is creative, diverse and unexpected.

That’s by design and with intention. We never want our marketing and branding strategies to fit in a box. That’s why every campaign and partnership is so different. From the voice of the content, to the hue of the colors, every detail is curated to be unique.

We never want our marketing and branding strategies to fit in a box. That’s why every campaign and partnership is so different.

We love building disruptive brands from scratch with campaigns like “I, Too, Sing America: The Harlem Renaissance at 100.” For this project, we created (and continue to create) never-before-seen content and experiences.

With inspiration from the culture and art of Harlem in the early 1900s, we built a modern brand with a fresh twist on the traditional. We engage our audience through blogging, social media and, of course, live experiences.

Sometimes, though, the challenge is not to build a brand from scratch. The challenge is to reimagine and engage an established brand.

That’s what made our work for the Pepsi Music Factory so fun. We partnered with a well-defined, global brand to create an authentic experience that helped them engage with the central Ohio community. Suddenly, a seemingly distant brand felt right at home.

Our work can bring a global brand down to earth by building local affinity, or we can take a community phenomenon — like our Harlem Renaissance celebration — and amplify it across the nation.

No project, goal or day is exactly the same in our office. And that’s just the way we like it.