By Chris Jones

COO & Co-Founder of Warhol & WALL ST.

When people see “Warhol & WALL ST.” or acronyms like D.A.M.N. and C.R.E.A.T.I.V.E., they tend to have a lot of questions.

“Why Warhol? Why WALL ST.? Ooo, what does D.A.M.N. mean?”

That’s because our brand, by design, welcomes questions. I like when people ask me about the company because that means that our brand, itself, is a conversation point. We’re a force that engages people and brings them together to have authentic and meaningful experiences around common interests. We help people cut through the clutter, so they can be heard.

That name took shape over years of working on FlyPaper online magazine, circa 2008, with my business partner Yogi and all of the cool creatives galvanizing around the brand to do some cool ish around Columbus across music, nightlife, media, events, and content. We were among the city’s original content creators and influencers so full-on branding was, I believe, always meant to be our next venture, and our name had to match the personality of what we planned to bring to the marketing world. A heavy dose of the pop art of Warhol with the business results of a successful day on WALL ST. What we do is disruptive creative art, and all creative art should be cool as hell, but it should also be equitably profitable in value for client, customer, and creative – that’s true authentic engagement.

A heavy dose of the pop art of Warhol with the business results of a successful day on WALL ST. What we do is disruptive creative art, and all creative art should be cool as hell, but it should also be equitably profitable in value for client, customer, and creative – that’s true authentic engagement.

So why Warhol & WALL ST.?

We’re a part of pop culture, and we’re really good at Dope creative, Authentic engagement, Meaningful experiences, and Nnovative ideas! We constantly ask, “What’s next? How can we be innovators or disrupt something?” If there’s an idea that no one else is willing to explore, we’re the ones who take that leap and strategize how to test the concept amongst the right crowds and bring it to life.

There’s intention behind our name, in the same way that there’s intention behind every idea we bring to life for our clients. Marketing and branding is a lot different today compared to even 2 years ago. But we’ve learned to thrive in this ever-changing brand environment largely because we’re willing to stay connected to the culture, and challenge ourselves, and our clients, to Be the Underdog in our thinking towards solutions.

Having a brand that represents our personality — that fun we have with creativity and the attention we pay to people-minded strategy backed by data — is important. It exudes how we’re going to deliver the C.R.E.A.T.I.V.E. Treatment for our clients. It’s going to be fun. We’re all going to be tackling some potentially tough issues together, but we’re going to come out on top because we’re different, and different people change the world.

It’s going to be fun. We’re all going to be tackling some potentially tough issues together, but we’re going to come out on top because we’re different, and different people change the world.

We’re going to be in charge and make it happen, but we’re going to be adventurous along the way.

I get more excited about our brand with each new day that we have the privilege to ideate new creative solutions for our clients and new engaging experiences for the crowds that we all serve. I welcome everyone to our Creative Playground; not just as a client or creative, but everyone who falls under our goal of bringing creative experiences to the culture in dope, authentic, meaningful, and innovative ways! I get to come into our office every day and see people operating in their passion and area of expertise. I get to be a part of that big idea that I know is going to WHOA, and I get to help with those people-minded strategies that, once valued, will WOW.

That’s what Warhol & WALL ST. is all about: Bringing big, audacious, creative ideas to life in authentic, meaningful and efficient ways.

So, what’s your big, audacious idea and how are you going to authentically bring it to life in meaningful ways?

Think about it, explore it, test it, and give us a call if you need an idea partner!

 

 


P.S.

I know I kept cursing at you above, I apologize, but just so you know how serious we are about helping our clients cut through and be heard, I’ll do it one more time and show you visually how we do damn good work, and we’re proud of that:

D – ope (beautiful, impactful) creative

A – uthentic engagement

M – eaningful experiences

N – novative ideas