The Lowdown on YouTube

By Hailey Stangebye

No one knows the ins and outs of YouTube quite like our graphic designer extraordinaire, Rita. That’s why on Friday, Dec. 7, she shared a comprehensive presentation on the past, present and future of YouTube.

Sometimes it’s hard to imagine the Internet before YouTube, but it was only founded a little over a decade ago in 2005. Three PayPal employees set up the first YouTube headquarters above a pizzeria and Japanese restaurant in San Mateo, California. About a year later, on Oct. 9, 2006, Google purchased the startup for $1.65 billion in stock. Talk about exponential growth.

But YouTube is more than a fascinating business model to study, it’s also a phenomenal tool for independent creatives to share original, compelling content.

“YouTube is an enormous and widely collaborative platform viewed internationally that boasts profound view numbers, and acts as an exponential source of creative content.”

“YouTube is an enormous and widely collaborative platform viewed internationally that boasts profound view numbers, and acts as an exponential source of creative content,” Rita says. “In all its years, it has been not only the No. 1 video hub in the world, but the best place for authentic, creative content because it lets individual creators publish and build entire brands and fan bases. I know that, at Warhol & WALL ST., we find pride in the same field.”

The versatility of YouTube is astounding. In a brief presentation, Rita provided the birds-eye view for 24 different genres of content. There’s a niche for everything from beauty and fitness to gaming and conspiracies.

Moreover, for creatives that build brands and followings through YouTube, they have an opportunity to use their YouTube platform to launch other profitable ventures. Some common examples include merchandise sales, book deals, music contracts, clothing lines, movies, television shows and more.

Content on YouTube is so popular because it is authentic, timely and follows trends as they happen. Videography and YouTube are both becoming increasingly important for brand identities. At Warhol & WALL ST., we’re proud to work with innovative creatives who understand our changing media environment.

If you want to learn more about how YouTube could better your brand, reach out to us. We’d love to share our expertise.