What makes a D&I video authentic?

By Hailey Stangebye

Imagine the most cliche diversity video that you’ve ever seen. What do you picture? Stock footage of diverse people smiling and shaking hands? A woman pointing to a graph? A man writing on a white board? The world in perfect harmony?

We’ve seen that video, too. And, while that structure is often utilized with a constructive intention, the “stock footage” model of diversity and inclusion videos is inherently flawed. That’s because your diversity and inclusion video should be an outward reflection of the inner steps you’ve taken to make your company a more inclusive place for everyone. Transparency is key.

That’s what made our D&I video for Huntington so impactful.

Huntington External Video from Warhol & WALL ST. on Vimeo.

We started by interacting with Huntington employees and generating a meaningful dialogue. The goal was not to paint a perfect picture of diversity; instead, the goal was to provide a window into the hearts and minds of those employees. We created a platform for discussion.

The goal was not to paint a perfect picture of diversity; instead, the goal was to provide a window into the hearts and minds of those employees.

D&I videos, like this Huntington video, aren’t just part of an awareness campaign; they’re an opportunity to connect with your employees and learn from their life experiences. If you’re ready to create an impactful, constructive dialogue within your company or organization about diversity and inclusion, then let’s connect. We’d love to help you get started.