CASE: PEPSI MUSIC FACTORY

Warhol & WALL ST. collaborated with Pepsico and local distributor G&J Pepsi to create an entertainment experience for their local audiences in Columbus, OH and Lexington, KY. The result was a new kind of music event, Pepsi Music Factory, where Pepsi not only sponsored the event but owned the entire experience from start to finish. 

The goal of Pepsi Music Factory was to create an experience that would not only help increase engagement with the brand but also strengthen their retail partnerships and move product. Our challenge, how do we create this branded event in an authentic way that connects with the audience and compels them to share their experiences? Creating that “owned experience” for Pepsi was our mission, instead of the typical cross-promotion or activation as part of a larger event. At the end of the day, we wanted people to leave the event saying, “I had a great time at the Pepsi event” and to share their experiences in-person and online. The Pepsi Music Factory was created with these things in mind. Check it out below! 

Pepsi Music Factory

Just like in our work, we enjoy experiences together and encourage creating memorable life moments.

We strive to be adventurous in life through unique experiential events, one-of-a-kind shared experiences, instant social connections, and cool technology interactions.

ClientPepsico/ Pepsi G&JServicesBrand Creation, Design, Social Media, Photography, Videography, Experiential, Technology IntegrationYear2017Linkpepsimusicfactory.com