Our Work for Our Babies Count

By Hailey Stangebye

In Ohio, infant mortality rates are alarmingly high. About 1,000 babies die each year before they reach their first birthday, and African American babies die at nearly three times the rate of white babies. One of the most heartbreaking realities of this situation is that many of these deaths are preventable. The number one cause of baby deaths in Ohio is babies being born too soon.

Babies are dying in our community, and we can do something about it.

That’s why we helped launch Our Babies Count. It’s a statewide campaign designed to spread awareness, distribute resources and support mothers — because one baby lost is one too many.

It’s a statewide campaign designed to spread awareness, distribute resources and support mothers — because one baby lost is one too many.

From the start, we brought an out-of-the-box perspective to the table. Rather than a more traditional media buy approach, we partnered with Radio One to throw a series of baby showers in targeted neighborhoods across the entire state of Ohio.

Each baby shower was an impactful experience where moms could talk face-to-face with doctors and receive valuable resources such as cribs, carriers, diapers, diaper bags and other necessities. We wanted to do more than disseminate information. We wanted to bring these communities closer together in an effort to support these babies and their families.

In addition to these baby showers, we also created the Mommy Mile — a one-mile race to celebrate babies reaching their first birthdays in Ohio.

Mommy Mile_(HQ) from Warhol & WALL ST. on Vimeo.

We curated impactful experiences that touched the lives of thousands of mothers and their newborns. Our Babies Count was so much more than a campaign; it was an opportunity to save lives. We’re so proud to have been a driving force for these projects.