Our work with HandsOn Central Ohio

By Hailey Stangebye

The Question: What is HandsOn Central Ohio?

HandsOn Central Ohio faces unique awareness obstacles. That’s because their functions stretch throughout nearly every social service sector. (They wear a lot of hats!)

The heart of their efforts, though, is to connect people. They do so through three pillars: the 2-1-1 referral line, the volunteer center and data for social good.

HandsOn maintains relationships with thousands of nonprofits across central Ohio; but no two nonprofits are the same. Their objective is to connect those in need to the appropriate nonprofit primed to alleviate that need. The heart of this operation is the 2-1-1 line. When someone dials 2-1-1 in central Ohio, they’re directed to the HandsOn call center. A representative answers and connects the caller to a nonprofit that can help — whether the caller needs access to a food pantry, addiction treatment services, utilities assistance, transportation or more.

The second pillar of their services is the volunteer center. HandsOn connects individuals and business who want to give back with the organizations that need a hand. Whether a central Ohioan wants to give back or needs assistance from any social service sector, HandsOn is the one-stop-shop.

HandsOn helps more than 350,000 people every year. At the same time, they build the third pillar of their nonprofit: data for social good. HandsOn collects system-level data for nearly every social service indicator across central Ohio. They can pinpoint the neighborhoods where families struggle to put food on the table, communities that experience rising infant mortality, or even areas with insufficient healthcare.

HandsOn helps more than 350,000 people every year. At the same time, they build the third pillar of their nonprofit: data for social good.

By analyzing these data, HandsOn can build partnerships with nonprofits to create sweeping change in central Ohio. That’s the beauty of data for social good.

So, what is HandsOn? A service provider, a volunteer network and a thought leader. Therein lies the challenge: How do you communicate all of these complex roles through one social media strategy?

 

Enter: Warhol & WALL ST.

We develop creative solutions to complex problems, which made HandsOn the perfect challenge. Through a series of in depth discussions and interviews, we ideated a strategy that’s in line with their essence, goals and budget.  

Each week, we share both narrative content and data-driven content. This strategy consistently reminds our audience of the purpose behind their work, while also establishing HandsOn as a thought leader.  

The result is beautiful content that relies on organic engagement and growth.

The final component of their strategy supports their B2B partnership goals through a monthly newsletter campaign. Our team thoughtfully drafts each newsletter to support that month’s unique partnership goals. Then, after we send the newsletter to the HandsOn network via email, we publish the content in a blog format on their website. By building a blog into their established website, we produce valuable SEO benefits for their awareness goals.

We love this client because their multi-tiered work reminds us of the core values at Warhol & WALL ST. Here, we combine beautiful art and narratives with measurable, impactful results; that’s the “Warhol” and the “WALL ST.”

We love this client because their multi-tiered work reminds us of the core values at Warhol & WALL ST. Here, we combine beautiful art and narratives with measurable, impactful results; that’s the “Warhol” and the “WALL ST.”

An organization’s brand should reflect their core values and their goals. That’s what we’ve created for HandsOn. If you want your brand to reflect the hardworking, thoughtful nature of your business, then let’s connect. We love a challenge.