Our Work with Cash Explosion

By Hailey Stangebye

At Warhol & WALL ST., our work is recognizable by its originality. We never want to get noticed for applying the same mentality and processes to dramatically different clients. Instead, we take special care to balance each partner’s unique voice and mission. Though our tactics vary, the results are consistent: powerful, authentic campaigns that leave a lasting impact.

Though our tactics vary, the results are consistent: powerful, authentic campaigns that leave a lasting impact.

A great example of that versatility is our work with Cash Explosion. It’s the longest running state-based lottery game show. For more than 30 years, Cash Explosion has given away life-changing amounts of money on their show. Their brand is all about excitement, entertainment and, of course, possibility.

With their unique goals in mind, we developed experiential events and a delightful social media presence that’s as exuberant as Cash Explosion itself. Multiple times a year, we hit the road to tailgate around Ohio with Cash Explosion, bringing games, music and even a giant Cash Explosion ticket.

 

Cash Explosion OSU Tailgate from Warhol & WALL ST. on Vimeo.

 

The social media presence we manage for Cash Explosion is all about fun. That colorful nature is clear in our design strategy. Each graphic that we share across our social channels is a piece of art that we’d be proud to hang on our office wall.

The copy that accompanies that creative is equally important. Cash Explosion touches the lives of hundreds of thousands of Ohioans, and they don’t all resonate with the same type of voice. Each demographic receives a specially curated tone to make the show feel all the more approachable and salient to the reader.

Each graphic that we share across our social channels is a piece of art that we’d be proud to hang on our office wall.

 

 

All of our efforts — either on the road or on social media — create a renewed sense of vibrancy for a timeless classic. Cash Explosion changes lives for Ohioans every week. We’re proud to be a part of the team that enriches this out-of-the-box brand.

 

 


If you have questions about our work with Cash Explosion, social media management or experiential events, then reach out. We’d love to work with you.