From Lemonade Stand to CEO

By Hailey Stangebye

Picture a hot, summer day in Akron, Ohio. The sun beats down on the asphalt as cars bustle through a busy intersection. Despite the weight of the humid air, you hear a young boy shouting from the corner:

“Lemonade! Lemonade! LEMONADE!

That boy was Yohannan “Yogi” Terrell, the CEO and co-founder of Warhol & WALL ST. And that lemonade stand? That was his first entrepreneurial endeavor.

Today, he sits at the head of the table in the conference room at Warhol & WALL ST. Within reach, he’s placed his open laptop and, not one, but two cell phones. Notifications flash across the various screens, vying for his expertise and attention.

Yogi says he learned how to hustle from his parents. His mom forced him to open that first lemonade stand, and even though he “absolutely hated it,” he says it taught him a lot.

“I learned how to talk to any and everybody,” Yogi says. “I learned how to get over the nerves of approaching people because I had to. Even if you just have to yell, ‘Lemonade,’ you’ve got to speak up.”

“I learned how to get over the nerves of approaching people because I had to. Even if you just have to yell, ‘Lemonade,’ you’ve got to speak up.”

Yogi’s father was also a natural hustler.

“My dad had five jobs at one point. He gave me the first glimpse at how to hustle,” Yogi says. “He was a photographer. So he was teaching photography at Akron University, he was the top salesman at Spitzer Ford, he worked at Metzger’s Camera Equipment Company and he took his own photos on the weekends for R&B and soul bands. He was super connected and super cool. My dad was just the best.”

Yogi got his second job from his father, where he would stand outside Woolworth’s and help his father sell photos. But he hated that, too.

“I’ve never been good at jobs,” Yogi says. “I had a problem with going in and doing just humdrum, pointless work. I can’t do it.”

“I had a problem with going in and doing just humdrum, pointless work. I can’t do it.”

After a string of dispassionate jobs, Yogi finally found the type of career that speaks to his heart. He started working at a nonprofit agency as an outreach coordinator. Within six months, he rose through the ranks and became one of only five managers.

“I was doing what I had a passion to do, which was communication and outreach,” Yogi says. “The only time that I’ve stayed with a job was when it was dealing with either community or entertainment.”

After building a solid reputation through his work with Radio One, Yogi took a leap of faith and decided to co-launch Warhol & WALL ST. with his partner, Chris Jones. Together, they create more than just marketing and branding deliverables; they create opportunities for people to authentically connect.

“Every day when I get up, I have another chance to impact the world. I don’t look at it as work, honestly. I look at it as a blessing,” Yogi says. “When I walk in these doors, I’m always excited to see everybody and excited to see what the day is going to hold because we do impactful things that have meaning. Whether it’s a good day or a bad day, the blessing is that I get to follow my passion and change the world in a positive way.

“I feel like people should never give up on that dream. You can start your dream at the age of 50. Just don’t give up on your passion and settle for a life you hate.”

“I feel like people should never give up on that dream. You can start your dream at the age of 50. Just don’t give up on your passion and settle for a life you hate.”

Yogi built Warhol & WALL ST. on that core value: To be different, to be passionate and, of course, to never settle.

After all, when life gives you lemons, make lemonade.