Etcetera

By Hailey Stangebye

Malcolm White affectionately describes his role as “etcetera.” That’s because, on any given day, our marketing coordinator will be buying ads, running a photo booth, posting on social media, gathering brand ambassadors, creating a project brief or even renting a santa suit.

He’s a flex player.

While that loosely defined role might discourage other personalities, it works perfectly for Malcolm. It gives him the creative freedom to bring projects to life that were previously unimagined.

“This job is probably one of the best things that’s ever happened to me because you’re put into a position where if you don’t go create it, then there’s nothing. It showed me that entrepreneurial spirit,” Malcolm says. “It also showed me how many things are possible even beyond Warhol & WALL ST., within my city and out in the world. If I don’t do anything, nobody else will. I’ve still got that spirit with everything that I do now.”

“This job is probably one of the best things that’s ever happened to me because you’re put into a position where if you don’t go create it, then there’s nothing. It showed me that entrepreneurial spirit.”

In addition to his role with Warhol & WALL ST., Malcolm has started a slew of projects to support the arts and culture in his beloved hometown ― Columbus. To name a few: he runs FlyPaper Media, he’s one of the founders of the open mic, Native Tongues,  he’s one of the minds behind the 2000s party, Orange Soda, and he organizes and hosts multiple serialized podcasts including “To The Drummer’s Beat,” “Peer Pressure Columbus” and “Vulnerable Talks.”

“Growing up, there was no real pride in being from Columbus. People called us a cow town, said we had nothing but cornfields here. Especially growing up black and poor and everything, there was a lot of stuff that was happening in the city that I felt like I couldn’t really have access to. I remember living around the corner from downtown and feeling like that was a whole other world; now I do shows down there,” Malcolm says. “I was like, alright, what can I do to help make people be proud to be from Columbus?”

“I was like, alright, what can I do to help make people be proud to be from Columbus?”

That’s the heart of all of his endeavors ― to build pride in the Columbus culture. Malcolm is also heavily influenced by the rise of the Black Lives Matter movement.

“I was kind of bothered by the idea of our lives only matter when they end,” Malcolm says. “I thought, ‘What can I do to show people here in Columbus that Black Lives Matter on an ongoing-type basis?’ And that’s really what led to the creation of all of these different things. Everybody that we’re spotlighting, everybody that we’re interacting with, the themes, the topics, it’s all to show that this culture matters. And, in a lot of ways, black culture is American culture. I feel like it’s something we should be proud of.”

Malcolm is an integral member of our team, and he’s also a force in the Columbus community. You can usually pick him out in a photograph by his characteristic “EhKees pose” and headphones. And, if you don’t see him at the office, there’s a good chance you’ll see him out-and-about stirring up Columbus culture in true ‘etcetera’ fashion.

“That’s probably the biggest reason why I’m here at Warhol & WALL ST.,” Malcolm says. “I see so much opportunity here ― not even just vertically, but horizontally as well ― I look at and see the world differently because of my time here in this office.”

“I see so much opportunity here ― not even just vertically, but horizontally as well ― I look at and see the world differently because of my time here in this office.”