THE FUTURE OF MILLENNIAL B2B AND B2C MARKETING.

Quick 30-Second Glance, How Many Brands Do You Recognize?

The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now generally lose concentration after eight seconds, highlighting the affects of an increasingly digitalized lifestyle on the brain.

AD EXPOSURE

  • Average number of advertisement and brand exposures per day per person: 5,000+
  • Average number of “ads only” exposures per day: 362
  • Average number of “ads only” noted per day: 153
  • Average number of “ads only” that we have some awareness of per day: 86
  • Average number of “ads only” that made an impression (engagement): 12

WHY MILLENNIALS?

Millennials (anyone born after 1980-82 and 20 years after) represent the biggest population to date at 75.4 million, surpassing baby boomers.

This group will have the largest buying power and influence in the future.

They are driven by technology.

MILLENNIALS

I WANT TO LIVE

  • Enjoyment
  • Independence
  • Discovery

7 CORE

I WANT TO LOVE

  • Giving to others
  • Meaningful Relationships

VALUES

I WANT TO DO

  • Accomplishment
  • Involvement

REAL WORLD IMPLICATIONS

  • Brand loyalty is declining
  • Ownership is not aspirational
  • Suburbs are out Urban is in
  • Work/Life integration is better
  • Living healthy is cool
  • Technology is not the future
  • Transportation is being redefined

WHAT IS EXPERIENTIAL MARKETING?

Experiential marketing is a form of advertising that focuses primarily on helping consumers experience a brand and become immersed in the brand.

KEYS TO SUCCESS IN EXPERIENTIAL MARKETING

  • Combine PR with experiential (DuPont)
  • Experiential Marketing will continue to integrate sales (Electric Vehicle Ride & Drive)
  • Out with the old: Less charging stations and photo booths
  • In with the new: Mobile truck activations and shipping containers
  • Brand ambassadors will become brand advocates (both on site and social media influencers)

FIND OUT MORE IN OUR WORKSHOP: BUT WILL THEY REMEMBER YOU?: THE FUTURE OF MILLENNIAL B2B AND B2C MARKETING

 

 

Sources: State of Inbound 2016 (Hubspot): http://www.stateofinbound.com/?__hstc=20629287.85c634590ed0d74fd696c34493ef5e75.1473994803314.1473994803314.1474241634559.2&__hssc=20629287.3.1474241634559&__hsfp=3539562456